{"title":"All","description":"\u003cp\u003eall products\u003c\/p\u003e","products":[{"product_id":"feel-good-surf-hat-lilac-purple","title":"Feel Good Surf Hat - Lilac \/ Purple","description":"\u003cp class=\"p1\"\u003eThe perfect colourway that just feels good to wear. Calm on the outside, a whole vibe on the front.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe world's first swappable patch surf hat. \u003cmeta charset=\"utf-8\"\u003eWe created this because every session feels different, and what you wear out there should reflect that!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eComes with one free patch. You pick which one from our collection of 8 hand-drawn designs. \u003cbr\u003eDifferent session, different vibe, always a different hat. Swap it whenever you feel like it. No drama.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnd yeah — it looks great. But honestly? It performs like a serious surf hat too. Stays put in the water, incredibly comfortable to wear. You wouldn't believe it until you try it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003eInterchangeable Velcro patch — swap your vibe anytime\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eUPF 50+ sun protection\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eSuper quick-dry — back in shape before you’ve dried off\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eBuilt to stay in the surf\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eFirm front brim, soft rear brim \u003c\/li\u003e\n\u003cli class=\"li2\"\u003eAdjustable neoprene chin strap \u003c\/li\u003e\n\u003cli class=\"li2\"\u003eOne size fits most — adjustable toggle to tighten\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eComes with 1 free patch — your choice from 8 designs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53404455272770,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/NFT-April26-01--15.jpg?v=1779003668"},{"product_id":"feel-good-surf-hat-orange-yellow","title":"Feel Good Surf Hat - Orange \/ Yellow","description":"\u003cp class=\"p1\"\u003eTwo-tone orange and yellow that brings instant warmth and energy before you even hit the water. Hard not to smile wearing this one.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe world's first swappable patch surf hat. \u003cmeta charset=\"utf-8\"\u003eWe created this because every session feels different, and what you wear out there should reflect that!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eComes with one free patch. You pick which one from our collection of 8 hand-drawn designs. \u003cbr\u003eDifferent session, different vibe, always a different hat. Swap it whenever you feel like it. No drama.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnd yeah — it looks great. But honestly? It performs like a serious surf hat too. Stays put in the water, incredibly comfortable to wear. You wouldn't believe it until you try it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003eInterchangeable Velcro patch — swap your vibe anytime\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eUPF 50+ sun protection\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eSuper quick-dry — back in shape before you’ve dried off\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eBuilt to stay in the surf\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eFirm front brim, soft rear brim \u003c\/li\u003e\n\u003cli class=\"li2\"\u003eAdjustable neoprene chin strap \u003c\/li\u003e\n\u003cli class=\"li2\"\u003eOne size fits most — adjustable toggle to tighten\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eComes with 1 free patch — your choice from 8 designs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53404674621762,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/NFT-April26-02--25.jpg?v=1779004168"},{"product_id":"feel-good-surf-hat-classic-black","title":"Feel Good Surf Hat - Classic Black","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003eWe see you, black hat lovers. We made this classic black surf hat — but with our Velcro patch system, it's never going to be boring again.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe world's first swappable patch surf hat. \u003cmeta charset=\"utf-8\"\u003eWe created this because every session feels different, and what you wear out there should reflect that!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eComes with one free patch. You pick which one from our collection of 8 hand-drawn designs. \u003cbr\u003eDifferent session, different vibe, always a different hat. Swap it whenever you feel like it. No drama.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnd yeah — it looks great. But honestly? It performs like a serious surf hat too. Stays put in the water, incredibly comfortable to wear. You wouldn't believe it until you try it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003eInterchangeable Velcro patch — swap your vibe anytime\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eUPF 50+ sun protection\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eSuper quick-dry — back in shape before you’ve dried off\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eBuilt to stay in the surf\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eFirm front brim, soft rear brim \u003c\/li\u003e\n\u003cli class=\"li2\"\u003eAdjustable neoprene chin strap \u003c\/li\u003e\n\u003cli class=\"li2\"\u003eOne size fits most — adjustable toggle to tighten\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eComes with 1 free patch — your choice from 8 designs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53487672852802,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/NFT-April17-2-50.jpg?v=1779004377"},{"product_id":"all-good-mate-velcro-patch","title":"All good mate - Velcro Patch","description":"\u003cp class=\"p1\"\u003eyou’re wearing it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat classic Aussie reassurance. 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No tools. No fuss. Just peel, stick, paddle.\u003c\/p\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53406562713922,"sku":null,"price":8.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/P5221507.jpg?v=1779536346"},{"product_id":"velcro-patch-bells-beach","title":"Bells Beach - Velcro Patch","description":"\u003cp class=\"p1\"\u003eThe most iconic surf break in Australia — where New Front Teeth found its spark. For the ones who know.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach patch is Velcro-backed so it sticks straight onto your Feel Good Surf Hat and comes off just as easy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWoven and rugged, built to handle the water, the sun, and whatever the ocean throws at it — colours stay sharp, edges stay clean.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSwap patches between sessions, mid-road-trip, or whenever the mood shifts. No tools. No fuss. Just peel, stick, paddle out.\u003c\/p\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53406678352194,"sku":null,"price":8.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/P5221509.jpg?v=1779536306"},{"product_id":"velcro-patch-emotional-support-hat","title":"Emotional support hat - Velcro Patch","description":"\u003cp class=\"p1\"\u003eAlways here for you when you need a little backup in the lineup. You’ve got this. The hat’s got you.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach patch is Velcro-backed so it sticks straight onto your Feel Good Surf Hat and comes off just as easy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWoven and rugged, built to handle the water, the sun, and whatever the ocean throws at it — colours stay sharp, edges stay clean.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSwap patches between sessions, mid-road-trip, or whenever the mood shifts. No tools. No fuss. Just peel, stick, paddle out.\u003c\/p\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53406720590146,"sku":null,"price":8.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/P5221508.jpg?v=1779536238"},{"product_id":"velcro-patch-no-bad-days","title":"No bad days - Velcro Patch","description":"\u003cp class=\"p1\"\u003eGood vibes guaranteed. Because there is no such thing as a bad day in the water.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach patch is Velcro-backed so it sticks straight onto your Feel Good Surf Hat and comes off just as easy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWoven and rugged, built to handle the water, the sun, and whatever the ocean throws at it — colours stay sharp, edges stay clean.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSwap patches between sessions, mid-road-trip, or whenever the mood shifts. No tools. No fuss. Just peel, stick, paddle out.\u003c\/p\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53406767153474,"sku":null,"price":8.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/P5221504.jpg?v=1779536186"},{"product_id":"velcro-patch-share-stoke-spread-love","title":"Share stoke spread love  - Velcro Patch","description":"\u003cp class=\"p1\"\u003eThe whole point of the lineup, right there on your head.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach patch is Velcro-backed so it sticks straight onto your Feel Good Surf Hat and comes off just as easy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWoven and rugged, built to handle the water, the sun, and whatever the ocean throws at it — colours stay sharp, edges stay clean.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSwap patches between sessions, mid-road-trip, or whenever the mood shifts. No tools. No fuss. Just peel, stick, paddle out.\u003c\/p\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53406838784322,"sku":null,"price":8.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/P5221503.jpg?v=1779536143"},{"product_id":"velcro-patch-vitamin-sea","title":"Vitamin Sea - Velcro Patch","description":"\u003cp class=\"p1\"\u003eDaily recommended dose. Non-negotiable.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach patch is Velcro-backed so it sticks straight onto your Feel Good Surf Hat and comes off just as easy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWoven and rugged, built to handle the water, the sun, and whatever the ocean throws at it — colours stay sharp, edges stay clean.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSwap patches between sessions, mid-road-trip, or whenever the mood shifts. No tools. No fuss. Just peel, stick, paddle out.\u003c\/p\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53406893474114,"sku":null,"price":8.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/P5221510.jpg?v=1779536088"},{"product_id":"velcro-patch-happiness-is-free","title":"Happiness is free - Velcro Patch","description":"\u003cp class=\"p1\"\u003eThe most important thing you’ll ever get for nothing.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach patch is Velcro-backed so it sticks straight onto your Feel Good Surf Hat and comes off just as easy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWoven and rugged, built to handle the water, the sun, and whatever the ocean throws at it — colours stay sharp, edges stay clean.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSwap patches between sessions, mid-road-trip, or whenever the mood shifts. No tools. No fuss. Just peel, stick, paddle out.\u003c\/p\u003e","brand":"New Front Teeth","offers":[{"title":"Default Title","offer_id":53406933680450,"sku":null,"price":8.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/files\/P5221506.jpg?v=1779535985"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/0628\/0002\/collections\/NFT_-_April_17_-_4-68.jpg?v=1779586801","url":"https:\/\/www.newfrontteeth.com\/collections\/all.oembed","provider":"New Front Teeth","version":"1.0","type":"link"}